Immediately available for contract and permanent roles
I drive product success from discovery to delivery, optimising value for both businesses and users through research, user experience strategy, and user interface design.
My expertise is in enterprise SaaS, where I’ve successfully transformed concepts into market-ready products and optimised existing solutions to boost user satisfaction and business revenue.
“India really amazed me with her dedication and ability to get up to speed quickly. She is inquisitive and adapts brilliantly to solving what are very ambiguous problems. I highly recommend her. She is an extremely fast learner, a dedicated member of my team, and a pleasure to work with.”
- Andy Hall | Head of Design | Dunnhumby
Clients I've worked with
Enhancing Dunnhumby’s Retail Assortment NPS by 470%
Who
Dunnhumby, Assortment for retailers
What
Project strategy, Research, Ideation Workshopping, Impact/Effort prioritisation.
Result
Discovered and drove four major initiatives, which increased the Net Promoter Score by 470% once implemented.
Case studies
Reducing risk and saving Dunnhumby from a 6 figure investment with SAP
Who
Dunnhumby and SAP
What
Interviews, User flows, Wireflows, Live moderated user testing, Rapid prototyping, Presenting
Result
Full concept visualisation to support informed business decisions, resulting in 6 figure savings and risk reduction.
Designing a revenue growth planning concept forecast to generate £1.5m
Who
Dunnhumby Price and Promotions
What
User flows, Wireframes, User testing, High-fidelity handover
Result
Transformed a concept into a buildable and usable solution estimated to generate £1.5m in profit over four years, in the UK alone.
